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Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Three one month courses.

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leverage more success from their website. Agenda Unit 1 Key analytics -Importance of tracking your website -Introduction to Google Analytic -Installing Google Analytics to your site -Learning from visual analytics -Key analytics you should be reviewing weekly Unit 2 Understanding your website visitors -Understanding your website traffic -Understanding your visitors -Turning visitor traffic into profit -Search engine optimization (SEO) primer -Understanding search engine traffic -Determining high value keywords for SEO Unit 3 Key Techniques -Creating and using Goals -How to build a abandonment funnel -Optimizing your site based on funnel feedback -Creating and using Campaign Tracking Unit 4 eCommerce and ROI -eCommerce tracking -Calculating ROI from online advertising -Custom Reporting -Creating and using Advanced Segments -How to track across multiple domains -How to become Google Analytics Certified Partner

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well. Agenda Unit 1 Why email marketing Targeting promotions in the Internet Age Return on Investment (ROI) for email promotions The importance of permission marketing, relevant content, and opt-out options Integrating email promotion with other kinds of marketing Unit 2 How email works How commercial email vendors function Analyzing Open, click through and conversion rates Cleaning and updating email lists How HTML and text emails differ Unit 3 Writing email copy Writing a good subject line Writing email body copy Writing response and action copy Design and formatting email promotions Unit 4 Testing and tracking emails Frequency and best times to email How to test different emails Following up on inquiries Creating a one year email marketing plan

Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that attracts visitors naturally through search engines, the blogosphere, and social media. Inbound marketing is more effective than outbound marketing, where you push sales messages to your potential customers. Inbound marketing is the future of the way we market in the 21st century. Discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales. Three one-month courses.

Inbound marketing is a process of using your website in a way that it attracts visitors naturally through search engines, the blogosphere, and social media. The average human today is inundated with more than 2000 outbound marketing interruptions per day – and we’re all figuring out how to block them. Caller ID, spam filters, TiVo, and satellite radio are all things we use today so that we can avoid being marketed to. In this course, you will discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales. Agenda Unit 1 What inbound marketing is and does -Inbound versus outbound marketing – a history -Why outbound marketing doesn’t work as well as it used to -Why inbound marketing works -Basic SEO – how our potential customers find you online Unit 2 Your inbound marketing plan -Creating an inbound marketing plan -Creating a powerful website – the cornerstone of your inbound marketing effort -Creating a blog – why you need one and what it can do for you -Creating calls to action and landing pages Unit 3 Generating Traffic -The best ways to help the right people find you -Social media – what goals to set and what platforms to focus on -How to get people to convert from just being a visitor to your site to becoming a lead -Benchmarks and conversion rates Unit 4 Lead Nurturing -Lead Nurturing basics -Why you shouldn’t try to close the sale on the first website visit -How to write effective drip email campaigns -Is there such a thing as too many emails? -Email benchmarks – open rates, click through rates, bounce rates

More than half of US consumers who’ve made a purchase on their smartphone have done so in response to a mobile marketing message. Analysts forecast smartphone sales will surpass 1 billion by the end of 2016. China hit around 986.3 million mobile connections in December 2012. In the UK, mobile marketing is a multi-billion pound industry. Obviously, the way consumers are interacting with brands and connecting to the world is evolving. If phrases such as location based marketing, mobile payments, QR codes, applications, mobile coupons and social networks almost cause you an anxiety attack, this class is for you. Increase your understanding of the mobile experience, especially smartphones and how you can leverage their capabilities to retain current customers and gain new ones. Agenda Unit 1 Understanding the Mobile Experience -The reach of mobiles -The impact of smartphones -The growth of tablets Unit 2 Mobile Marketing Basics -QR codes -Mobile applications -Mobile-optimized websites -Mobile payment -Social location sharing -Social networking -Comparison to desktop marketing Unit 3 Customer Relations -Strategies to connect with current customers -Strategies to recruit new customers -Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc. Unit 4 Maintaining Your Brand -Keeping your message consistent -Customer service is marketing -Reputation management -What to monitor -Handling attacks

The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.

Businesses are turning to podcasting to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business. Learn how to take your business or hobby and turn it into a podcast. This step-by-step class will take you from start to finish and cover the required elements needed to get your show online. Come to class with your idea and end with your show online for all to hear. Agenda Unit 1 Starting a Podcast for Businesses or Pleasure What is a podcast and how it works Finding your target audience and goals What type of podcast will work for your clients: interview style, panel discussions, host lectures How long your show should be and what should you call it What realistic expectations and options are for the total number of shows you will produce Including Audio and Video options of your shows Unit 2 Setting-up your Show Best equipment for you (microphones, computers, headphones, mixing boards) - budget options as well as full professional set up Finding audio files to make the “bumpers” for your show Options for editing files on a mac or PC Where to host your show files and setting up a website Submitting to iTunes, Stitcher and other podcast directories Unit 3 Recording Your Podcast How to set up a studio in your home What is a good on-the-go podcast set up? Talking to others outside of your business Tips on recording your podcast for good audio quality Setting up simple camera and lights if you are incorporating video Unit 4 Marketing and Promoting Your Podcast Getting the word out about your show Making money with subscriptions Building a community around your podcast Reaching current AND new clients How to use your podcast to grow your leadership position in your industry Being an effective marketer without being an obnoxious sales person

Sight, sound and motion are much more compelling than static words on a page. Video is very hypnotic and it quickly speeds up the “know, like and trust,” factor with your audience. In this course you will discover how to use simple online videos to quickly bond with your viewer, drive traffic to your website, boost business and build brand awareness. Find out how to shoot simple, effective videos without costly fancy equipment or savvy technical skills. Discover the secrets to creating content that commands attention. Learn how to dominate Google and YouTube with your video and to strategically use YouTube to market your business 24/7 -- even while you sleep. Agenda Unit 1 Video Marketing Essentials & Techie Tools -Camera equipment -Lighting & Sound -YouTube 101 Unit 2 Crafting Compelling Content -Scripts -What type of video to shoot & when -Keywords are key Unit 3 Hooks, Headlines & Traffic Building Secrets -5 Hot Hooks -Create Attention-Grabbing Headlines -Video Search Engine Optimization Unit 4 The Details That Deliver -Video idea Hot Zones -Promotional videos that pop -Sales Video Script

Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion ‘trigger’ that plain text cannot do. Two one-month courses.