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New Media Marketing

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Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

Start date: 04/03/17

End date: 06/30/17

Online 24/7 (04/03/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »
Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Three one month courses.

Start date: 04/03/17

End date: 06/30/17

Online 24/7 (04/03/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »
Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that attracts visitors naturally through search engines, the blogosphere, and social media. Inbound marketing is more effective than outbound marketing, where you push sales messages to your potential customers. Inbound marketing is the future of the way we market in the 21st century. Discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales. Three one-month courses.

Start date: 04/03/17

End date: 06/30/17

Online 24/7 (04/03/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »
The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.

Start date: 04/03/17

End date: 06/30/17

Online 24/7 (04/03/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $595.00



View Details »
Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top-notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn more about Google Analytics, Google apps for business, and Google+ . Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work. Three one-month courses.

Start date: 06/05/17

End date: 09/01/17

Online 24/7 (06/05/2017-09/01/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »
Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including businesses, companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions. Three one month courses.

Start date: 06/05/17

End date: 09/01/17

Online 24/7 (06/05/2017-09/01/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »
If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leverage more success from their website. Agenda Unit 1 Key analytics -Importance of tracking your website -Introduction to Google Analytic -Installing Google Analytics to your site -Learning from visual analytics -Key analytics you should be reviewing weekly Unit 2 Understanding your website visitors -Understanding your website traffic -Understanding your visitors -Turning visitor traffic into profit -Search engine optimization (SEO) primer -Understanding search engine traffic -Determining high value keywords for SEO Unit 3 Key Techniques -Creating and using Goals -How to build a abandonment funnel -Optimizing your site based on funnel feedback -Creating and using Campaign Tracking Unit 4 eCommerce and ROI -eCommerce tracking -Calculating ROI from online advertising -Custom Reporting -Creating and using Advanced Segments -How to track across multiple domains -How to become Google Analytics Certified Partner

Start date: 06/05/17

End date: 06/30/17

Online 24/7 (06/05/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $195.00



View Details »
Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well. Agenda Unit 1 Why email marketing Targeting promotions in the Internet Age Return on Investment (ROI) for email promotions The importance of permission marketing, relevant content, and opt-out options Integrating email promotion with other kinds of marketing Unit 2 How email works How commercial email vendors function Analyzing Open, click through and conversion rates Cleaning and updating email lists How HTML and text emails differ Unit 3 Writing email copy Writing a good subject line Writing email body copy Writing response and action copy Design and formatting email promotions Unit 4 Testing and tracking emails Frequency and best times to email How to test different emails Following up on inquiries Creating a one year email marketing plan

Start date: 06/05/17

End date: 06/30/17

Online 24/7 (06/05/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $195.00



View Details »
Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that attracts visitors naturally through search engines, the blogosphere, and social media. Inbound marketing is more effective than outbound marketing, where you push sales messages to your potential customers. Inbound marketing is the future of the way we market in the 21st century. Discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales. Three one-month courses.

Start date: 06/05/17

End date: 09/01/17

Online 24/7 (06/05/2017-09/01/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »
More than half of US consumers who’ve made a purchase on their smartphone have done so in response to a mobile marketing message. Analysts forecast smartphone sales will surpass 1 billion by the end of 2016. China hit around 986.3 million mobile connections in December 2012. In the UK, mobile marketing is a multi-billion pound industry. Obviously, the way consumers are interacting with brands and connecting to the world is evolving. If phrases such as location based marketing, mobile payments, QR codes, applications, mobile coupons and social networks almost cause you an anxiety attack, this class is for you. Increase your understanding of the mobile experience, especially smartphones and how you can leverage their capabilities to retain current customers and gain new ones. Agenda Unit 1 Understanding the Mobile Experience -The reach of mobiles -The impact of smartphones -The growth of tablets Unit 2 Mobile Marketing Basics -QR codes -Mobile applications -Mobile-optimized websites -Mobile payment -Social location sharing -Social networking -Comparison to desktop marketing Unit 3 Customer Relations -Strategies to connect with current customers -Strategies to recruit new customers -Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc. Unit 4 Maintaining Your Brand -Keeping your message consistent -Customer service is marketing -Reputation management -What to monitor -Handling attacks

Start date: 06/05/17

End date: 06/30/17

Online 24/7 (06/05/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $195.00



View Details »
The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.

Start date: 06/05/17

End date: 09/01/17

Online 24/7 (06/05/2017-09/01/2017)

Online 24/7

Location : Online

Tuition: $595.00



View Details »

Podcasting 

ID:32016
Businesses are turning to podcasting to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business. Learn how to take your business or hobby and turn it into a podcast. This step-by-step class will take you from start to finish and cover the required elements needed to get your show online. Come to class with your idea and end with your show online for all to hear. Agenda Unit 1 Starting a Podcast for Businesses or Pleasure What is a podcast and how it works Finding your target audience and goals What type of podcast will work for your clients: interview style, panel discussions, host lectures How long your show should be and what should you call it What realistic expectations and options are for the total number of shows you will produce Including Audio and Video options of your shows Unit 2 Setting-up your Show Best equipment for you (microphones, computers, headphones, mixing boards) - budget options as well as full professional set up Finding audio files to make the “bumpers” for your show Options for editing files on a mac or PC Where to host your show files and setting up a website Submitting to iTunes, Stitcher and other podcast directories Unit 3 Recording Your Podcast How to set up a studio in your home What is a good on-the-go podcast set up? Talking to others outside of your business Tips on recording your podcast for good audio quality Setting up simple camera and lights if you are incorporating video Unit 4 Marketing and Promoting Your Podcast Getting the word out about your show Making money with subscriptions Building a community around your podcast Reaching current AND new clients How to use your podcast to grow your leadership position in your industry Being an effective marketer without being an obnoxious sales person

Start date: 06/05/17

End date: 06/30/17

Online 24/7 (06/05/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $245.00



View Details »