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Social Media for Business

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Different social networks have distinct characteristics, different features, and are used to develop a two-way communication and marketing strategy for your organization. Get a skill set for working and managing different social media platforms. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. You will get a firm foundation in Twitter, LinkedIn, and Facebook platforms. Come away with both an understanding of these social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Three one-month courses. Requirementsnternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 04/03/17

End date: 06/30/17

Online 24/7 (04/03/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »
Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Three one-month courses.

Start date: 04/03/17

End date: 06/30/17

Online 24/7 (04/03/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »
With over 100 million users, Instagram is a marketing gold mine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy and how a small input can cause exponential growth. We''ll also explore Dos and Don''ts of Instagram to get you on the fast track to success. Make the most of Instagram and lead your business to unending exposure. An Android or iOS device is needed to take full advantage of the exercises in this class. Agenda Unit 1 Setting Up For Success Basic functions of Instagram including tips on shooting photos using the Instagram app How to edit and enhance photos taken with Instagram Forming a voice for an Instagram account in alignment your overall marketing and business goals Getting the attention of your target audience Building a strong social plan to reach your goals Case studies of commercial & individual Instagram accounts Unit 2 Creative Content Telling the story through pictures Types of photos to post - your own and others Exploring Photo Challenges The perfect Giveaway formula Creative ways businesses are using Instagram Unit 3 Engaging & Building Your Community Spotlight on your community & others How small input can cause exponential growth How to make hashtags work for you Starting your own hashtags with purpose Business case studies and best practices for community engagement Unit 4 Dos & Don’ts of Instagram and Must-have Photo Apps Insta-etiquette The importance of measuring success and how to move forward based on data collected Photo apps for easy & flawless mobile editing Photo apps for creation and making visually appealing images on-the-goRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 06/05/17

End date: 06/30/17

Online 24/7 (06/05/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $195.00



View Details »
Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. Agenda Unit 1: How Marketing has Changed and Where Social Networks Fit? How is marketing changing? Who is your customer & where are they online? What role does content play? What are the trends on the horizon? Unit 2: Where to Start? Strategy, Listening, & Accounts Start with a plan: Developing a social media marketing strategy. Where does listening & engagement fit into strategy? Learning to use some basic tools How are organizations are using social media? Unit 3: What Do Social Networks Fit in Your Business? General overview of social sites that may fit your marketing goals. Where are your customers and how are they using social media? How to set up social network profiles? Can you measure the return on your investment? Unit 4: Using Facebook to Promote Your Brand and Engage Your Customers The Basics of Facebook: Personal & Business Applications How to Set-up Your Facebook Page Using Content and Posts to Boost Engagement Case Studies on How BusineRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 06/05/17

End date: 06/30/17

Online 24/7 (06/05/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $195.00



View Details »
Different social networks have distinct characteristics, different features, and are used to develop a two-way communication and marketing strategy for your organization. Get a skill set for working and managing different social media platforms. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. You will get a firm foundation in Twitter, LinkedIn, and Facebook platforms. Come away with both an understanding of these social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Three one-month courses. Requirementsnternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 06/05/17

End date: 09/01/17

Online 24/7 (06/05/2017-09/01/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »
Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization. Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Three one-month courses.

Start date: 06/05/17

End date: 09/01/17

Online 24/7 (06/05/2017-09/01/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »

Twitter 

ID:31888
Twitter is a hot social media platform these days, and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers, and discover the best ways to create relationships and network with your key constituents. You will find out the best and easiest techniques for successful interactions in the Twitter verse. Agenda Unit One How to Use Twitter -Uniqueness of Twitter -Creating Tweets and messages -Doing Research and information gathering with Twitter -Integrating Twitter with other publicity Unit Two Developing relationships -You’re it! How tagging people and sharing content keeps you relevant -Why tagging people is better than direct messaging -Developing relationships in the Twitter verse and why it’s important -How to get retweeted Unit Three What lists can do for your online presence -How to create and edit lists -Getting others to share your lists -Getting yourself listed on other Tweeters lists – and why you want this to happen Unit Four Your personal brand using Twitter -Twitter as a networking tool -How to create a personal brand using Twitter -What not to do on Twitter -Quantity versus quality – how to monitor and maintain your list of followers and who you are followingRequirementsnternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 06/05/17

End date: 06/30/17

Online 24/7 (06/05/2017-06/30/2017)

Online 24/7

Location : Online

Tuition: $195.00



View Details »
Find out what goes on behind the scenes on Facebook Pages and how to increase the chances that your message is seen and acted on. Discover new tools and proven techniques to increase business and expand your reach. Discuss how to adapt your marketing message for the Facebook platform and how to integrate Facebook across all marketing areas. This is an advanced class and assumes you have started a Page on Facebook and have some basic knowledge of the platform. It includes the most current updates Facebook has made to Pages. Agenda Unit 1. Designing Your Facebook Page to Be a Marketing Platform Optimize Facebook''s settings and features to improve branding and find-ability Learn how to use the Admin Panel and how to navigate around your Page as your Brand and as your Personal Profile. Discover applications and design strategy that are necessary to get the most out of your Page Learn how customized applications are developed and what they can do to increase business and fans Discuss case studies and update your Facebook marketing strategy to fit your business goals Unit 2. Sharing Content on Your Page that Increases Brand Engagement Understand the elements in the share bar and how to more effectively use them: status, photos, links, tagging, etc. Discover top sources for Page content that increases engagement and grows your fan base Develop your own editorial calendar and learn if a team approach to posting and responding will work Learn to analyze the content with Insights and analytics and discover what keeps people coming back to your page Unit 3. Engaging with People on Facebook for Marketing and Customer Service Learn how Facebook decides which of your messages makes it into your fan''s timeline Discover why engagement is so critical and how to get your fans involved in promoting your business Understand how to effectively respond and moderate posts that are positive as well as negative Discuss critical social media policies and strategies to have in place so you don''t get blocked or disabled or hated by your fans Unit 4. Promoting and Advertising Techniques to Increase Business and Expand Your Reach Learn how to use Facebook Advertising and decide if it will work for your business goals Discuss different types of promotions brands use to drive people to their Page Discover the various types of social plug-ins that will help you bring your Facebook message to a wider audience on the web Re-thinking your Facebook strategy now that you have gone through the class Create a professional development plan to continue learning once the class endRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 07/03/17

End date: 07/28/17

Online 24/7 (07/03/2017-07/28/2017)

Online 24/7

Location : Online

Tuition: $245.00



View Details »
Develop a two-way communication and marketing strategy for your organization using social media. Let your instructor guide you in exploring major social media, including Twitter, LinkedIn, and blogging. Learn quick, easy ways to use Twitter, blogs and LinkedIn to engage your customers or clients and keep them interested in your organization or business. You’ll find out the advantages and disadvantages of each, and learn what’s right for your work and kind of organization.  Agenda Unit 1. Social media as two-way communication The customer-business relationship The power of viral marketing Building customer loyalty with social media Using social media to brand your organization Unit 2. Creating, marketing and communicating using Blogs How blogs got started Writing blogs for work and business Marketing and promoting your blog Business strategies for blogs Unit 3. How to use Twitter Uniqueness of Twitter Creating tweets and messages Doing research and information gathering with Twitter Integrating Twitter with other publicity Unit 4. LinkedIn: a social media for professionals Why businesses and professionals use LinkedIn How LinkedIn distinguishes itself among social networks Getting connected with LinkedIn Case studies and examples of business and professional usesRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 07/03/17

End date: 07/28/17

Online 24/7 (07/03/2017-07/28/2017)

Online 24/7

Location : Online

Tuition: $195.00



View Details »
With over 100 million users, Instagram is a marketing gold mine. Discover ways to have your audience generate excellent content for you. Build your community while doing it. Learn how to make hashtags work for you, how to make and keep your followers happy and how a small input can cause exponential growth. We''ll also explore Dos and Don''ts of Instagram to get you on the fast track to success. Make the most of Instagram and lead your business to unending exposure. An Android or iOS device is needed to take full advantage of the exercises in this class. Agenda Unit 1 Setting Up For Success Basic functions of Instagram including tips on shooting photos using the Instagram app How to edit and enhance photos taken with Instagram Forming a voice for an Instagram account in alignment your overall marketing and business goals Getting the attention of your target audience Building a strong social plan to reach your goals Case studies of commercial & individual Instagram accounts Unit 2 Creative Content Telling the story through pictures Types of photos to post - your own and others Exploring Photo Challenges The perfect Giveaway formula Creative ways businesses are using Instagram Unit 3 Engaging & Building Your Community Spotlight on your community & others How small input can cause exponential growth How to make hashtags work for you Starting your own hashtags with purpose Business case studies and best practices for community engagement Unit 4 Dos & Don’ts of Instagram and Must-have Photo Apps Insta-etiquette The importance of measuring success and how to move forward based on data collected Photo apps for easy & flawless mobile editing Photo apps for creation and making visually appealing images on-the-goRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 09/05/17

End date: 09/29/17

Online 24/7 (09/05/2017-09/29/2017)

Online 24/7

Location : Online

Tuition: $195.00



View Details »
Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social media. Agenda Unit 1: How Marketing has Changed and Where Social Networks Fit? How is marketing changing? Who is your customer & where are they online? What role does content play? What are the trends on the horizon? Unit 2: Where to Start? Strategy, Listening, & Accounts Start with a plan: Developing a social media marketing strategy. Where does listening & engagement fit into strategy? Learning to use some basic tools How are organizations using social media? Unit 3: What Do Social Networks Fit in Your Business? General overview of social sites that may fit your marketing goals. Where are your customers and how are they using social media? How to set up social network profiles? Can you measure the return on your investment? Unit 4: Using Facebook to Promote Your Brand and Engage Your Customers The Basics of Facebook: Personal & Business Applications How to Set-up Your Facebook Page Using Content and Posts to Boost Engagement Case Studies on How Businesses Use FacebookRequirementsInternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 09/05/17

End date: 09/29/17

Online 24/7 (09/05/2017-09/29/2017)

Online 24/7

Location : Online

Tuition: $195.00



View Details »
Different social networks have distinct characteristics, different features, and are used to develop a two-way communication and marketing strategy for your organization. Get a skill set for working and managing different social media platforms. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing. You will get a firm foundation in Twitter, LinkedIn, and Facebook platforms. Come away with both an understanding of these social networks and practical, how-to techniques to integrate social networks into your organization or business. Your instructors are outstanding practitioners who also speak, write, and train others on social networks. Three one-month courses. Requirementsnternet connection ,IE8 or higher, Chrome, FireFox and access to Adobe Flash Player

Start date: 09/05/17

End date: 12/01/17

Online 24/7 (09/05/2017-12/01/2017)

Online 24/7

Location : Online

Tuition: $495.00



View Details »